Tourism in London
- Tourism in
London supports 226,000 jobs or around 5 per cent of all
employment in the
capital
- Tourism in
London accounts for £6.6 billion ‘tourism direct GVA’ of £34.3 billion
nationally
- London is
one of the most visited cities in the world with nearly 15 million
international visitors
annually
- At the end
of 2011 there were some 96,000 hotel rooms available in the capital
- In total,
business tourism accounts for under 19 per cent of visitors but nearly 26 per
cent of spend
- The largest
share of both visitors and spend in 2010 was from holiday visitors
- The US
remains the largest single market in terms of percentage share of spend
in all three categories:
business tourism, holiday tourism and visiting friends and relatives (VFR)
- Domestic
tourism is the smallest source of spend in London accounting for less
than a quarter of what
international spend does
- Whereas
evidence suggests that international tourism to London behaves as a
luxury good, it is not
clear that domestic tourism behaves so
- Day visitor spend in London accounts for more than
international tourism spend and domestic overnight spend put together
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