THE OTHER ART FAIR

"The Other Art Fair was launched in November 2011 at the Bargehouse on the South Bank. Over three days, UK’s best eighty unrepresented artists were showcased to 4,300 visitors. This successful launch prompted an overwhelming response of over 400 artist applications for the following fair. 

Magaluf  by Dan Cimmermann

In order to accommodate such interest from artists and visitors, the fair moved to Ambika P3 in Marylebone. The three editions of the fair (May 2012, November 2012 and April 2013) have seen a continuation of the fantastic sales and opportunities generated at the inaugural edition. The fifth edition of The Other Art Fair took place at The Old Truman Brewery on 17-20 October 2013. Situated in the heart of London’s cultural East End, The Old Truman Brewery is a landmark arts venue and hosts a hive of creative businesses, galleries and events and provides the perfect new home for the fair during what is London’s most important and internationally renowned art week." (The Other Art Fair) This year The Other Art Fair just closed its doors yesterday. Again, it took place at Ambika P3 between 24- 27 April 2014. 

The April 2014 Artists

If you didn't have a chance to visit the show you will be pleased to know that you can have a look and purchase this years art works in The Other Art Fair online shop.

As the fair director Ryan Stanier describes, The Other Art Fair is a unique platform from which the artist can independently showcase their work: to gallerists, curators, critics and collectors. It is not only about selling artworks, these four days enable artists to launch their work in the contemporary art world, gauge the public’s response to their pieces and meet fellow artists for potential future collaborations. The fair is wide-reaching in its audience, attracting individuals who support artistic practice in other ways: advertising agencies, fashion designers and corporate companies looking to commission pieces. The Other Art Fair is unique in its approach to supporting artists. "In addition to the four days, we support them throughout the year by offering free seminars and workshops, the opportunity to sell online and connecting individuals with companies and associations." (The Other Art Fair)

For more information on the fair and idea behind it watch this short interview from last year with the director of The Other Art Fair, Ryan Stanier.

Place branding through art fairs

Art & the City will examine how international cities are incorporating art in major new cultural quarters worldwide. From Belo Horizonte to Shanghai, from Latvia to the Middle East, and not to mention in London, the private sector is driving this regeneration. Developers are building cultural quarters and art hotels, retailers are blurring the lines between shops and galleries, and art fairs are branding cities and attracting tourism. (ART REINVENTS THE URBAN LANDSCAPE)

London Art Fair
UK’s largest Modern British and contemporary art fair, attracting 30,694 visitors in 2013, promotes BookaHotelDeal Ltd as the official accommodation supplier for hotels near Business Design Centre. (discounted rates not available via any website or other publicly available channel. (LondonArtFair) 
Furthermore, 
London Art Fair also advertises the surrounding abundance of cafes, bars and restaurants.  (LondonArtFair)
All VIPs (3484 people in 2013) are offered tours, receptions and openings at some of London’s most prestigious institutions such as the National Portrait Gallery, Tate Modern and Serpentine Gallery. (LondonArtFair)

Frieze
Frieze does not specifically promote local restaurants, but uses some chosen onces inside the venue to provide a full-service. The menu highlighted classic British dishes and included favourites from the Hix signature menu, as well as Mark’s own smoked salmon and a variety of oysters. (Frieze) 
Furthermore, the website promotes Londons´ best hotels, including Hyatt Regency London-The Churchill, Clarides. St Pancras Renaissance Hotel... (Frieze)

Art14
Art14 London drew artists, galleries and collectors from across the world, and saw an increased number of visitors at the second edition of London’s global art fair. The Fair ran from 28 February - 2 March at Olympia Grand, Kensington, presenting 180 galleries from 40 countries, and welcoming thousands of visitors over four days. Collectors and curators from around the world gathered for the Preview and art lovers and buyers attended in their thousands across the weekend, with strong sales reported. (Art14)

The London Original Print Fair
The London Oridinal Print Fair promotes mostly local restaurants:

• Royal Academy Restaurant 
• The Keeper’s House
• Gallery Café
• Atelier Café, Burlington Gardens 

(LondonPrintFair)

The Other Art Fair
Advertises London Sightseeings and shows how close those are tot he venue:

• Madame Tussaud’s: 1 min walk
• Marylebone High Street: 3 min walk
• Royal Academy of Music: 3 min walk
• Regent’s Park: 5 min walk
• Sherlock Holmes Museum: 6 min walk

(TheOtherFair)